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What is Inbound Marketing? A Beginner’s Guide

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content.Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound marketing i ...

7 Useful Marketing Skills (That I Used to Thrive in My Career)

There’s always a debate about what skills marketers should learn.One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management in ...

6 Steps To Create A Memorable Brand Identity In 2021

Do you know the difference between brand and brand identity? Did you even know that those two terms are actually not interchangeable and have completely different definitions? If not, that’s okay. In fact, you are in the majority. Many people often confuse brand and brand i ...