How Often Does Google Rewrite Meta Descriptions? (New Data Study)

Meta descriptions aren’t a ranking factor, but they can entice more clicks—and that leads to more traffic.That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a different snippet from the page.If you’ve spen ...

Google’s Knowledge Graph Explained: How It Influences SEO

If you’ve ever seen something like this in the search results…Knowledge Card for the query “harrison ford age”.… then you’ve already experienced the benefits of Google’s Knowledge Graph.But what is a knowledge graph? How does it work? And how can you take advantage of it t ...

What is E-A-T? Why It’s Important for SEO

People started talking about E‑A-T in August 2018, and it’s been mentioned in hundreds of SEO articles ever since.Some of these articles tell us it’s an important ranking factor…… while others tell us it isn’t:So what’s the truth?In this guide, we’ll answer the following q ...