How to Set and Reach Social Media Goals for Your Business

There’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing altogether. However, the fact of the ...

7 Facebook Ads Best Practices You Need to Implement

Facebook Ads Best Practices The #1 reason why you may want to use Facebook for marketing is the “reach” factor. With 2.27 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as ...

Product Photography for Ecommerce: Getting it Right

If you have an ecommerce store, then you should know that product photography for ecommerce can make or break your business. Product images are the building blocks for a successful ecommerce site and should be taken very seriously! LYFE Marketing’s Guide to Product Photog ...