Most content hubs look like normal pages at first glance.Here’s one from Zapier about remote work:It might look like nothing special, but it’s been strategically built to take advantage of site structure for more traffic, links, and authority.And it looks like it worked:In ...
Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website ...
Everything You Need To Know About Marketing Your Business During The Coronavirus(And Why It’s More Important Now Than Ever To CONTINUE Your Marketing Efforts!) There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, ...
There are lots of tools to test page speed, and lots of different metrics to target. But do you understand how those optimizations work, or whether they’re actually going to make your website faster?Page speed is a complex topic. Many of the existing articles give you a li ...
Alt text (alternative text) describes an image on a web page. It lives in the HTML code and is not usually visible on the page itself.But what’s so important about alt text? And how can you use it to improve SEO and user experience?In this guide, you’ll learn:Why is alt te ...
Meta descriptions aren’t a ranking factor, but they can entice more clicks—and that leads to more traffic.That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a different snippet from the page.If you’ve spen ...
If you’ve ever seen something like this in the search results…Knowledge Card for the query “harrison ford age”.… then you’ve already experienced the benefits of Google’s Knowledge Graph.But what is a knowledge graph? How does it work? And how can you take advantage of it t ...
People started talking about E‑A-T in August 2018, and it’s been mentioned in hundreds of SEO articles ever since.Some of these articles tell us it’s an important ranking factor…… while others tell us it isn’t:So what’s the truth?In this guide, we’ll answer the following q ...
Ever noticed how an article that appears on Reuters later re-appears in multiple publications?This is known as content syndication.In this article, you’ll learn:What is content syndication?Content syndication is when one or more third-party sites republish an exact copy of ...
Most lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter.Even worse, because nobody knows them all, most contain a lot of myths.So today, we’re going to take a different approach. Rather than ...
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