Today, we are going to show you every possible way to get traffic to your website.
We’re going to show you the traffic-generating system that is currently driving over 180,000 people to our website every single month.
It’s so much traffic that Alexa ranks our website in the top 15,000 of all sites globally!
And to prove to you that this is not just beginner’s luck, we created a separate business, LYFE Accounting.
And that website is already getting 5,000 hits per month.
The best part about all of this traffic is that most of it is completely free and organic.
That’s why today, we’re motivated to share with you every way possible to generate traffic to your website, including organic traffic and paid traffic.
So let’s now talk about traffic. Here is every way to get traffic to your website.
If we look at Google Analytics, we will find that there are 7 or 8 major channel groups that traffic comes from.
On the absolute highest level, this is every way you can get traffic to your website.
Of course, you can drill this down to specific websites, which we will get into in just a moment.
But in general, if you can be exceptional at just one of these channels, you can generate explosive traffic to your website.
For example, our accounting YouTube channel had over 89,000 views in just 28 days.
This ended up resulting in a lot of traffic, leads, and customers on our website.
So to help you figure this out, let’s drill-down into each of these major traffic channels.
We will also discuss how you can use these channels to get traffic to your website quickly.
7 Major Channels You Can Utilize To Get Traffic To Your Website
The fastest way to social media traffic is going to be through paid advertising.
You can create an ad, target it, and start driving traffic to your website immediately.
For example, we created some Facebook ads for one of our clients.
They drove 365 immediate clicks from Facebook, which led to 152 sales and over $15,000.00 in revenue.
Same thing for YouTube. When we first started our channel, we paid for some YouTube ads to gain immediate visibility to our content.
Once we started gaining some subscribers, we dialed back our YouTube ads.
When you create any type of content on social media, you have to make sure people see it. And the fastest way to do this is through paid advertising.
Then there’s a snowball effect.
People you advertised to will start following you and sharing your content.
And even better – your content might perform so well that it ranks inside of the social media platform you’re publishing within.
For example, your content could show up on the “Discover” page of Instagram.
Or as a “Top Tweet” on Twitter.
As this happens you can dial back on advertising and start to enjoy the organic side of social media.
And once you achieve organic social media traction, then your return on investment becomes even higher.
Because now, you’re no longer paying for traffic.
However, the only way you can achieve organic growth is through creating valuable content.
If you want to learn how to do this, then read this post on “Marketing on Social Media.”
In short, you need to create content that people see, like, and act on.
And when you’re just starting out on social media, choose no more than 2 platforms.
It’s better to do 1 or 2 platforms very well than to do 5 of them half-heartedly.
We all know the top social media platforms – Facebook, YouTube, LinkedIn, Instagram, Pinterest, and Twitter.
Choose 2 of these platforms and give it everything you’ve got.
By the way, you can read an in-depth analysis of the best social media platforms in this post.
There’s much more to the Internet than just social media.
You can use referral sites to drive substantial traffic to your website.
But what are referral sites?
Referral sites are just sites that have “referred” visitors to your website by clicking a link.
For example, here’s a feature that Inc. Magazine just did for us, which included a link to our website in it.
Inc. Magazine would be the referral website responsible for driving traffic to our website.
Now for your business, you can start getting referral traffic from:
- Business directories
- Public forums
- Guest blogs
Let’s dive into each of them.
a. Business Directories
You should start by making sure that you’re listed in major business directories relevant to your business.
For example, a restaurant might make sure they are listed on Yelp and OpenTable.
And contractors might make sure they are listed on Home Advisor, Angie’s List, and Thumbtack.
Make a list of every place your customers might discover a business like yours, and make sure you are present in it.
You can even take it a step further by sponsoring your listing to appear higher in these directories, which may result in even higher amounts of referral traffic.
b. Public Forums
The next thing you can do to get referral traffic is to participate in forums.
For example, Quora is a hot-spot for referral traffic.
You can highlight a specific industry and answer questions that people have.
Inside your responses, you can include helpful links, like a blog on your website, which might result in a bunch of referral traffic.
Quora, Reddit, and even Yahoo Answers are popular public forums.
These same strategies may also work on social media sites, like groups on Facebook and LinkedIn.
c. Guest Posting
The 3rd tactic you can implement to get referral traffic is to guest post.
This is where you find popular blogs in your industry and offer to contribute to their blog for free.
They get free content. You get free exposure.
Inside of your guest content, include quality links that link back to your website.
Then as people read blogs on those popular sites, they will naturally click on links that you included in your content.
This link building tip not only drives traffic to your website but also helps the next major traffic channel.
Organic search is by far the most effective way to get traffic to your website.
Organic search refers to free traffic that you can get from search engines, like Google, Yahoo, and Bing.
For example, if we search Atlanta landscaping company, these results show-up.
If you secure a top position for a keyword with high-volume search traffic, then a lot of that traffic will be directed to your website.
For example, our accounting company has earned the #1 position for several keywords in our industry by writing blogs.
And you can do the exact same thing for your business.
All you have to do is make your website Google-friendly by meeting their best-practices.
These best-practices aren’t a secret.
You can go to Google Search Central to learn more about the best practices you need to follow in order to make your website discoverable to Google search.
Once your website meets those best practices, you need to start sending signals to Google.
This is to indicate that their searchers are finding the information they are seeking on your website.
Backlinks and site metrics like:
- bounce rate, and
- click-through rates
…are examples of signals you might want to look at.
We should warn you though that achieving high positions in organic search can take up to 6-12 months.
While organic search engine optimization is very effective, it can be very slow to work. So let’s move on to the 4th channel for those who may want to bypass this.
Paid search is the fastest way to generate traffic from search engines.
It refers to running ads on search engines to get traffic.
For example, when we search “recruiting firm” on Google, we immediately see 3 Google ads at the top of the search results.
These companies are paying to appear at the top of this search result.
They are paying somewhere around $8.42 per click for this exact phrase. And each keyword phrase varies in cost based on its overall competition level.
Regardless, it represents a very fast and effective way to get traffic to your website.
To get started with paid search advertising, create a Google Ads account first.
And before you start running ads, we suggest getting certified in Google ads first.
Certifications are free and without them, you can easily waste your advertising dollars.
Display is another form of paid traffic that can pump up your website traffic.
Display traffic is the traffic generated when someone visits your website by clicking on an ad that you ran on another website.
For example, this is an example of a Display ad that H&R Block is running on an article we found on Business Insider.
These types of Display ads work great for bringing people back to your website.
For example, if someone viewed the pricing page of your website, you could run an ad targeting them on other websites that they are visiting.
This helps your business stay top of mind, get more traffic, and increase your chances of getting more sales.
Now let’s take a look at a low-cost way to stay in touch with your recent website visitors.
Email marketing is arguably the most cost-effective way to keep traffic coming to your website.
The people who subscribe to your email list are normally the group of people who are most engaged with your business.
And the cost of email software is negligible when compared to the associated returns.
We’ve sent single emails that resulted in thousands of dollars in ROI for some of our clients using our email marketing services.
You can use an email tool like MailChimp or Active Campaign to start sending weekly or monthly emails to your list.
And these days you can set up fully automated email campaigns that work without you having to lift a finger.
The last major source of traffic is “direct” traffic.
Direct traffic occurs when a visitor comes to your website without clicking on a link from another website.
In other words, they arrived at your website by typing your website URL directly into their web browser.
Direct traffic can be the result of a number of things.
- It can be people who saw your business in print media, TV or heard of it on the radio.
- It can be someone who interacted with your business on their mobile device that later used another device, like their computer, to visit your website.
- It could also be returning visitors – people who have visited your website before and are returning back to it for more information.
We like to think of direct traffic as a direct result of brand awareness.
The higher your direct traffic, the more awareness your business has.
For example, something that excites me about LYFE Marketing is that we’re currently getting 21,000 direct hits per month.
And 1,900 people are searching for our exact name every month on Google.
That tells us that our brand is growing and more people are learning about us in the market.
So use your direct-traffic as an indirect way of measuring the impact of your overall branding and marketing strategy.
Alright, at this point we’ve given you every single way you can get traffic to your website on the Internet.
Again, those things were:
- Social Media
- Referral Sites
- Paid Search
- Organic Search
Maximize the benefits of marketing with our digital marketing services.
If you need any help with the strategies listed above, please don’t hesitate to contact us today. We’d be happy to help!