There are lots of tools to test page speed, and lots of different metrics to target. But do you understand how those optimizations work, or whether they’re actually going to make your website faster?Page speed is a complex topic. Many of the existing articles give you a li ...
Never heard about the Country Code Top Level Domain (ccTLD) before? While you may not know the name, your eyes have actually witnessed a lot of them, for example, Last.fm, About.me, and even Hongki.at had been adopting country-based domain names to brilliantly express their ...
Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors.Every web page has meta tags, but they’re only visible in the ...
Facebook ads for entrepreneurs might be the solution to your business’s marketing problem. Yes, Facebook still reigns supreme. In the world of social media, that is. And why not, when it has more than 2.2 billion users as of 2018. There is no question it’s at the forefront ...
The best place to hide a dead body is on the second page of Google.You’ve probably heard that before. It’s a common joke amongst SEOs because only 0.78% of people click results on the second page of Google.Jokes aside, here’s the reality:If you rank on page two or beyond, ...
Looking to learn what duplicate content is, and how it might be hurting your SEO?Duplicate content is a source of constant anxiety for many site owners.Read almost anything about it, and you’ll come away believing that your site is a ticking time bomb of duplicate content ...
Let’s do a mental experiment together. Imagine that you want to design a product or a website for a client and you are at the beginning of the process. What is on your mind? Do you try to figure out what the client likes, immerse in your own creative ideas at once, or rathe ...
Google Search Console is one of the most powerful, free SEO tools out there. But most people never use it for anything more than checking vanity metrics like clicks and impressions.While there’s nothing wrong with looking at those things once in a while, they provide littl ...
Gone are the days when large scale marketing was limited to big businesses with deep pockets. Today, it’s all about who can smartly leverage the many digital channels to outpace the competition using local search engine marketing. The truth is, the marketing “playing field” ...
Email marketing is an essential component to any digital marketing strategy. Billions of people use email. It’s the driving force behind customer acquisition as well as retention. And it is a direct way to engage with your audience. A lot goes into crafting the perfect emai ...
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