So, building and launching a new website is a great accomplishment, but in the words of the late Kobe Bryant… “The job’s not finished.”
That’s because building a new site is only half the battle and now it’s time to get potential customers to it.
But how do you bring traffic to a brand new website when you’re just starting out?
Today, we’re going to go over the fastest ways to bring traffic to a new website.
If you recently created a website, you may begin to find out the hard way that getting a lot of traffic isn’t the easiest task.
You might be asking, “are there any quick ways I can increase my website traffic?”
The answer is, absolutely!
You’ll want to stick around because these 6 tips we’re about to share with you are guaranteed to increase your website traffic.
6 Quick & Easy Ways To Bring Traffic To A New Website
- Partner With Other Content Creators
- Run Giveaways, Contests, And Promotions
- Use Push Notifications
- Leverage Paid Advertising
- Utilize Guest Posting
- Comment On Other Blogs In Your Industry
The first tip we have is to partner with other content creators.
This is a great content promotion tactic.
And this can be done through a joint podcast or webinar, a roundup post, or even an interview.
And it’s actually a lot easier to do than you think.
By partnering with other content creators, you are nearly doubling the reach of the content you produce.
This is because you are both promoting the content to each of your unique audiences.
But you may be thinking, “I don’t have any traffic to my site, I don’t have an audience. How can this work for me?”
That’s where interviews and roundup posts come in.
Interviews are self-explanatory but you may be wondering what a roundup post is.
A roundup post could be a collection of tools, stats, ideas, or similar items.
A very popular form of round-up posts is “expert roundups.”
For example, here’s a roundup post by the American Bar Association that featured one of LYFE’s team member:
Roundup posts like that work well because people are often flattered to be considered for an interview or to be part of a roundup post.
Do you know what happens after you interview a professional for your website or place someone in a roundup post?
They share it! And that is exactly what he did for the ABA.
Not everyone will. But it never hurts to ask because in most cases if you ask them to share it, they will.
Once they’ve shared the content you’ve created that they were a part of, their audience will pick up on it.
And thus, start to browse through the content you have, boosting your website traffic.
If you are just starting out, it may be beneficial to start with interviews and roundup posts.
Then, move to joint podcasts or webinars once you’ve created a bit of a following for your business.
And thus, have something to offer other content creators.
If you already have a bit of a following, don’t be afraid to ask other content creators to work together on something.
Many of them, much like you, are looking to further build their audience and you can both benefit from teaming up.
When you are creating content for your website, you are always looking to produce content that is engaging for your audience, right?
What if somebody were to come to you with content already made that’s perfect for your audience and offered it to you for free as long as you promoted it?
Would you take that deal?
That is exactly what you need to be doing with other businesses!
Partner up with other businesses to host a giveaway.
By running a contest or giveaway and letting other business owners know about it, they will spread the word so that their audience can benefit too.
Once they begin to spread the word, you’ll start to receive more traffic.
And then both of your audiences combined will start spreading the word to their friends and family so they can enter too.
This leads to an increase in traffic, your following, and engagement.
Once you’ve achieved this, you can begin to leverage that audience to keep them coming back to your site.
A big tip for running giveaways is to collect email addresses when they enter the giveaway.
By doing this, you insert potential customers into your marketing funnel, where you can email them future updates, promotions, and content.
Contests are similar to giveaways in the sense that there is a prize given out at the end.
However, contests include some sort of user submission to be entered.
This is also an effective way of increasing your following because you can set contest rules and guidelines that require the contestant to take some sort of action.
This can include having to:
- follow your page to enter,
- tagging three friends in the comments of the contest post to spread awareness, or
- even sharing a post about the contest to their story so that your reach is much greater
All of these people who are seeing the contest for the first time and would like to enter would then also have to follow your page and share it with their friends.
This creates a snowball effect.
You can do these on social media platforms, like Instagram for instance. And we have a great post about Instagram giveaway and contest ideas that you can read next.
Push notifications are the easiest way to continue to get more traffic.
We know that if somebody comes to your website and bounces, they are most likely not going to come back.
So what is a non-invasive way you can remind them about your business and get them to come back to your website?
Through push notifications of course!
Push notifications allow your audience the opportunity to opt-in to receive notifications from your business.
This can be done with a simple click of the mouse without ever having to provide:
- an email address or
- any other personal information
…that most people either don’t want to share or won’t take the time to share in order to receive notifications.
This means that anytime you release new content or are running a new promotion, you can notify your audience that has opted into push notifications.
Thus, bringing them back to your website.
To put it into perspective, we’ve grown our own push subscriber list to over 42,000 subscribers and send them updates on new blogs.
We even send push notifications for our YouTube videos when we release them.
Push notifications are enabled through the browser that the user utilizes which is how the notifications are delivered.
This is the one downside to push notifications compared to email communication.
Because if the browser isn’t open, the user will not receive the notification.
So, as previously mentioned, it is always a good idea to try and get your audience’s email address as well to combat this.
But for a less invasive way to reach your audience, push notifications are a great option.
The fourth thing you’ll want to do to increase your website traffic fast is to use paid advertising.
Now you might be thinking…”Well, I don’t really have a big budget, is that going to be an issue?“
The answer is absolutely not!
Contrary to popular belief, you don’t need to break the bank to see success from paid search advertising.
Another benefit to paid advertising is you’ll see results quickly.
So if you don’t have a large budget, this can be a great thing to get your website off the ground.
We do know that not all of this new traffic is going to become sales, but that’s okay.
The goal is to get a portion of that traffic to opt-in to something on your site such as a blog subscription pop-up.
By doing so, you can collect emails or phone numbers and use that information to send:
- future updates,
- promotions, and
…that will move traffic closer to purchasing.
You are, however, still likely to see some sales from the new traffic you receive which may make it worth your while to reinvest in paid advertisements early on.
What is guest posting?
Guest posting is the act of writing content for another company’s website.
But why in the world would you do that when you’re trying to increase traffic for your website?
Well, one of the main reasons is because you can link your guest post back to the content you have posted on your website.
This will help you leverage an audience in your industry that you haven’t accessed yet, and direct them to your business.
And this is actually one of the best content marketing examples.
But the question is, how can you become a guest writer?
A good place to start would be to reach out to the most popular guest contributors on other blogs.
Give them feedback on their posts, topic ideas, and anything else that pertains to their content.
Then, once you’ve built that rapport with them, you can ask them if they would introduce you to the editor of the site they have been working with.
This way, you’ll be recommended to that site’s editor by somebody that the editor already trusts and has worked with.
And this means you’ll have a much better chance of hearing back from the editor and being able to write content for their site.
Don’t believe this is an effective way of building traffic?
Just take Danny Iny’s word for it.
Danny Iny who is now well known for his guest posting methods started his company with no more than 30 website visits a day.
It wasn’t until he started guest posting that he saw any real traction or growth!
He even recommends the same process that we have for landing a guest posting gig.
He’s even taken the time to highlight what you can expect from guest posting.
And this is in terms of how quickly you can get another audience’s attention relative to the number of guest posts you have created.
Guest posting will allow you to show off your writing ability to an audience that you have most likely not yet connected with.
The more guest writing you do, the more people you will reach, and thus, the more people will discover your content and your business.
The final tip we have to bring traffic to a new website fast is to comment on other blogs in your industry.
When you are leaving these comments, they cannot be as simple as “great job” or “nice post.”
That won’t be effective and often looks spammy anyway.
Instead, leave detailed comments that provide readers with value.
When you leave these comments, be sure that the name for the comment is your name or your business’s name.
As you continue to leave these detailed comments, people are going to like your comments and the value that they provide to the blog.
If it is possible to have your website link within your profile when commenting, add it.
People will click on the link to your website that you have provided and you will begin to see an increase in your website traffic.
This is one of the most effective link building tips too.
And the best part about this method is that there is no limit to how many blogs you can comment on.
This means you can repeat this process over and over again across many different blogs.
Doing so will help you maximize the potential of the results you will see from this method.
Commenting on blogs that pertain to your industry means you will be engaging with an audience that is most likely interested in your products or services.
And those people will also be interested in the content that lives on your website.
This makes commenting on other blogs a great way of engaging with and discovering more of your audience.
Let’s do a quick recap of what we covered in today’s post.
We went over 6 easy ways to bring traffic to a new website fast.
Those 6 methods were:
1. Partner with other content creators
This is a great way to not only collaborate during the content creation process but to also access another content creator’s audience.
2. Run giveaways, contests, and promotions
These methods are known to boost engagement and will certainly increase your following.
3. Use push notifications
This is the least invasive way of letting your audience know that you have something to show them.
Without having to collect any information to enable push notifications, more people are open to this contact method.
4. Leverage paid advertising methods
If your budget allows it, paid advertisements yield great results when set up properly and will definitely help boost qualified website traffic.
5. Utilize guest posting
This is not the easiest method to implement right away but if you take the time to find an in, you are sure to see an increase in traffic from your guest posts.
6. Comment on other blogs in your industry
This is a super simple way of engaging with members of your audience that might not have discovered your business yet.
Sending this traffic to your website will be extremely valuable for your business.
That’s everything we have on the fastest ways to bring traffic to a new website.
If you want to start leveraging these marketing methods and more, please don’t hesitate to contact us here at LYFE Marketing.
We have various digital marketing services perfect for start-ups and small businesses like yours!