Top Searches on Amazon (as of 2018)

Top Searches on Amazon (as of 2018)


Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

In this post, I’m going to share the following new pieces of data with you:

  • Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of 2018.
  • Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

But first, a quick announcement:

We’ll soon be adding Amazon search volumes and metrics to Keywords Explorer.

Here’s what that will look like:

Preview of Amazon data in Ahrefs’ Keywords Explorer — to be released soon!

That means you’ll soon be able to check keyword metrics across four search engines with Keywords Explorer—Google, YouTube, Bing, and Amazon!

Sidenote.

Here are the top searches on Google, Bing, and YouTube—in case you missed them.

Now, it’s data time!

Top 100 Amazon searches in the US (as of 2018)

Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

# Keyword Search Volume
1 nintendo switch 4,110,000
2 fidget spinner 3,290,000
3 laptop 2,680,000
4 headphones 1,730,000
5 fitbit 1,690,000
6 ps4 1,570,000
7 external hard drive 1,550,000
8 bluetooth headphones 1,540,000
9 instant pot 1,540,000
10 kindle 1,510,000
11 tv 1,350,000
12 fire stick 1,350,000
13 tablet 1,280,000
14 micro sd card 1,270,000
15 ipad 1,260,000
16 ssd 1,230,000
17 roku 1,180,000
18 toilet paper 1,170,000
19 backpack 1,150,000
20 wireless headphones 1,080,000
21 game of thrones 1,080,000
22 iphone 7 case 1,070,000
23 books 1,070,000
24 monitor 1,060,000
25 bluetooth speakers 1,010,000
26 essential oils 960,000
27 pop socket 939,000
28 air fryer 937,000
29 paper towels 931,000
30 desk 930,000
31 iphone charger 925,000
32 water bottle 918,000
33 doctor who 905,000
34 xbox one 902,000
35 iphone 7 plus case 896,000
36 switch 891,000
37 alexa 886,000
38 harry potter 884,000
39 coffee maker 884,000
40 hdmi cable 867,000
41 lego 859,000
42 shoes 854,000
43 kindle fire 847,000
44 iphone x case 846,000
45 wireless mouse 832,000
46 printer 828,000
47 iphone 6 case 824,000
48 iphone 6 818,000
49 iphone 7 815,000
50 gaming mouse 812,000
51 office chair 807,000
52 star wars 806,000
53 shower curtain 800,000
54 mouse pad 789,000
55 iphone 6s case 779,000
56 gift card 775,000
57 keyboard 769,000
58 yoga mat 769,000
59 gaming chair 767,000
60 sd card 759,000
61 earbuds 756,000
62 echo 753,000
63 socks 747,000
64 xbox one controller 734,000
65 apple watch 729,000
66 protein powder 722,000
67 camera 720,000
68 solar eclipse glasses 720,000
69 mouse 711,000
70 drone 709,000
71 eclipse glasses 691,000
72 projector 690,000
73 iphone 689,000
74 iphone 8 plus case 681,000
75 mattress 674,000
76 playstation 4 672,000
77 microwave 671,000
78 coffee 670,000
79 dash cam 667,000
80 smart watch 657,000
81 fidget cube 649,000
82 vacuum cleaner 647,000
83 laptops 645,000
84 nerf guns 643,000
85 bluetooth earbuds 640,000
86 ps4 games 640,000
87 router 639,000
88 echo dot 636,000
89 fan 632,000
90 gtx 1070 623,000
91 computer desk 622,000
92 ps4 controller 621,000
93 blender 620,000
94 wireless earbuds 614,000
95 iphone 6s 614,000
96 snes classic 613,000
97 prime video 612,000
98 hard drive 610,000
99 luggage 608,000
100 gtx 1080 606,000

So much so, that 53/100 of our top searches are (almost ⅔) are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

What’s the most popular iPhone accessory? Cases.

Here are the most popular iPhone case models and their search volumes:

# Keyword Search Volume
1 iphone 7 case 1,070,000
2 iphone 7 plus case 896,000
3 iphone x case 846,000
4 iphone 6 case 824,000
5 iphone 6s case 779,000
6 iphone 8 plus case 681,000

(It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

Speaking of iPhone accessories, there are 1.54M monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

Sidenote.

There are a further 1.08M searches for “wireless headphones” and 640K for “Bluetooth earbuds.”.

Amazon also appears to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 4.1M monthly searches, followed by the PS4 with 1.57M, then the Xbox One with 902K, and finally the Snes Classic (ooh, retro!) with 613K.

Gaming mice and chairs are popular too with almost 1.58M combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (1.07M) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 1.51M searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

Other than that, there are many searches for everyday essentials and other “basic” items:

# Keyword Search Volume
1 toilet paper 1,170,000
2 paper towels 931,000
3 water bottle 918,000
4 shower curtain 800,000
5 coffee 670,000
6 fan 632,000

Oh, and one non‐physical product made it to the list too: “prime video” (612K monthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see how the most popular Amazon searches in the US compare to the rest of the World.

Top 100 Amazon searches in the World (as of 2018)

It looks like the Nintendo Switch is just as popular elsewhere as it is in the United States.

# Keyword Search Volume
1 nintendo switch 9,070,000
2 fidget spinner 6,300,000
3 ps4 5,760,000
4 laptop 5,660,000
5 ssd 4,080,000
6 kindle 4,070,000
7 tablet 3,590,000
8 switch 3,340,000
9 iphone 7 3,340,000
10 iphone 6 3,150,000
11 fitbit 3,030,000
12 headphones 2,900,000
13 redmi 4a 2,870,000
14 iphone 2,790,000
15 ipad 2,780,000
16 redmi 4 2,620,000
17 lego 2,540,000
18 harry potter 2,490,000
19 tv 2,480,000
20 iphone 6s 2,310,000
21 game of thrones 2,260,000
22 bluetooth headphones 2,050,000
23 monitor 2,050,000
24 star wars 2,050,000
25 external hard drive 2,000,000
26 xbox one 1,980,000
27 iphone x 1,920,000
28 instant pot 1,890,000
29 books 1,880,000
30 playstation 4 1,850,000
31 alexa 1,760,000
32 micro sd card 1,750,000
33 drone 1,750,000
34 shoes 1,740,000
35 samsung galaxy s8 1,730,000
36 spinner 1,710,000
37 backpack 1,690,000
38 gtx 1060 1,670,000
39 power bank 1,640,000
40 samsung 1,630,000
41 gtx 1070 1,620,000
42 fire stick 1,600,000
43 ps4 pro 1,580,000
44 mouse 1,570,000
45 vans 1,540,000
46 wireless headphones 1,530,000
47 smartphone 1,520,000
48 gtx 1080 1,510,000
49 smart watch 1,510,000
50 bluetooth speakers 1,490,000
51 iphone se 1,440,000
52 redmi note 4 1,430,000
53 iphone 7 plus 1,430,000
54 iphone 8 1,400,000
55 samsung galaxy s7 1,390,000
56 keyboard 1,390,000
57 iphone 7 case 1,390,000
58 earphones 1,370,000
59 camera 1,360,000
60 roku 1,360,000
61 gopro 1,350,000
62 water bottle 1,350,000
63 gaming mouse 1,340,000
64 xiaomi 1,340,000
65 laptops 1,320,000
66 printer 1,320,000
67 ps4 games 1,300,000
68 lego star wars 1,290,000
69 nerf 1,280,000
70 wireless mouse 1,270,000
71 huawei 1,270,000
72 apple watch 1,270,000
73 hand spinner 1,260,000
74 toilet paper 1,260,000
75 doctor who 1,250,000
76 raspberry pi 3 1,240,000
77 echo 1,240,000
78 gaming pc 1,230,000
79 sd card 1,230,000
80 windows 10 1,230,000
81 nike 1,230,000
82 watch 1,210,000
83 hdmi cable 1,210,000
84 playmobil 1,200,000
85 adidas 1,200,000
86 ps4 controller 1,200,000
87 xbox one controller 1,190,000
88 pop socket 1,190,000
89 notebook 1,190,000
90 lg g6 1,180,000
91 essential oils 1,180,000
92 mobile 1,180,000
93 mp3 player 1,170,000
94 iphone 5s 1,170,000
95 nokia 6 1,170,000
96 desk 1,160,000
97 anker 1,150,000
98 free kindle books 1,150,000
99 ニンテンドースイッチ 1,150,000
100 projector 1,140,000

Furthermore, “switch” is at #8 with 3.34M monthly searches. And that Japanese writing you see in position #99 is Japanese for “Nintendo Switch.”

So yeah, I think it’s fair to say that people are lovin’ the Switch!

Same goes for iPhone’s. They’re even more popular Worldwide than in the US.

Here are the top iPhone searches (and their respective volumes):

# Keyword Search Volume
1 iphone 7 3,340,000
2 iphone 6 3,150,000
3 iphone 2,790,000
4 iphone 6s 2,310,000
5 iphone x 1,920,000
6 iphone se 1,440,000
7 iphone 8 1,400,000
8 iphone 5s 1,170,000

Interestingly, while there are millions of searches for older models like the iPhone SE and iPhone 5S around the world, these phones didn’t even make it to the top 100 searches in the US.

There are also millions of searches for other non‐Apple smartphones on this list whereas there were no such searches on the US list.

Here are just a few of them:

# Keyword Search Volume
1 redmi 4a 2,870,000
2 redmi 4 2,620,000
3 samsung galaxy s8 1,730,000
4 redmi note 4 1,430,000
5 samsung galaxy s7 1,390,000
6 nokia 6 1,170,000

However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#74), you’ll notice that the search volume is 1.26M. That’s only 90K higher than the US‐only volume, meaning that 92.9% of searches for “toilet paper” come from the US.

Perhaps Amazon hasn’t yet made the push into this market outside the US?

Full Amazon Keywords Explorer is coming soon!

Did you know that we have a keyword research tool called Ahrefs’ Keywords Explorer?

Here’s how it works: You enter a “seed” keyword and then we show you how many times it gets searched on Google each month.

SEO metrics for “xbox” via Ahrefs’ Keywords Explorer.

We also generate THOUSANDS of keyword suggestions based on your chosen keyword.

Phrase match report for “xbox” in Ahrefs’ Keywords Explorer.

Now wouldn’t it be cool if there was a tool that did the same thing for Amazon?

Definitely. That’s why we decided to make one—we’ll be integrating it into Keywords Explorer soon.

Here’s what it will look like:

Preview of Amazon data in Ahrefs’ Keywords Explorer — to be released soon!

It will display the most popular product searches on Amazon (from the US and elsewhere) along with historical search trends. You will also be able to find Amazon product ideas using our various reports.

We think this is going to be a game changer for FBA sellers. 😉

Estimated launch date: Early‐2019.

Stay tuned! 🙂





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